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About Me

About Me   Work Experience   Case Studies   Speaking Engagements

About Me

I was raised on a farm in Northern Indiana and, as a result, I have a killer work ethic. (You don’t have to take my word for it.)  My husband and I own a farm in Southern Indiana along with a small herd of cattle. I am a Boilermaker through and through (Boiler up!) and when I’m not working I love to travel and spend time outdoors.  I love to talk shop and I never get tired of good jokes. Okay, even mediocre jokes; I’m not picky.

Work Experience

I have multi-channel experience across several industry verticals. My clients have varied widely including management of start-ups to Fortune 500 companies and my expertise includes e-commerce, lead generation and localized site-to-store strategies. I enjoy staying involved in the industry by blogging and speaking at industry events. You can find my blogs on The SEM Post, PPCHero, The Clix Blog, The SEMrush Blog, and the DAC Group Blog.  I’ve spoken at HeroConf Portland and will be speaking at SMX East and HeroConf London.

I am currently the Director of Digital Marketing at ZirMed. At ZirMed, I develop marketing plans and work with a team of digital marketers to implement multi-channel campaign strategies including but not limited to paid search, SEO, display, social, paid social, IP targeting/ABM, email marketing, marketing automation, website management, content promotion, landing page optimization, lead scoring, reporting and attribution.

Previously, I was the Director of Account Audits, Outbound Marketing and training at Clix Marketing, a Louisville based agency that specializes in paid media including paid search, display, mobile, and social. At Clix, I managed clients and campaigns, as well as leadership responsibilities. Before joining Clix, I was an Account Supervisor at Hanapin Marketing and an Account Director at DAC Group. Outside of client management, My roles have included responsibilities in team management, training, blogging, new business and project efficiency.

Case Studies

Leveraging Geography For PPC Success

Restructuring Shopping Campaigns to Improve Performance

Speaking Engagements

HeroConf PortlandLeveraging Geography for PPC Success” *Rated among the top 15 presentations*

HeroConf LondonIntro to Scripts” – October, 2015

SMX EastWinning at Mobile” – September, 2015

       SMX WestAdvanced Audience Targeting” – March, 2016

       SMX WestThe Great Structure Debate” – March, 2016

       SMX AdvancedLooking At PPC Through a Marketing Automation Lens” – June, 2016

      HeroConf PhiladelphiaAdvanced Excel” – April, 2016 *Voted Most Actionable*

      HeroConf Los AngelesTaking a Full Funnel Approach to Digital Marketing” – April, 2016